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Big Dogs are Different
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Big Dogs are Different

Here's what you need to know:  The C-level "Big Dogs" are consistent in shunning the orderly presentation tactics that work so well in other conference rooms. In their boardrooms, there are few orderly presentations. What they want to hear first is your conclusion. They will want a lot of solid data and your ideas on implementation. They will want to interrupt, spar with you, send you off on a tangent. And they will want a good reason not to check their e-mail while you are talking.  Here's a summary of what defines your standard presentation vs. an engagement in the boardroom. To learn more about how to master Speaking to the Big Dogs® , register for a workshop or order our Speaking to the Big Dogs® DVD.

The People

The People

  • Audience of ordinary people
  • Audience of time pressured Type 'A' drivers
  • Audience has no power over you
  • Audience can fire you or promote you

The Presentation

The Presentation

  • You set the time and other parameters
  • They set and/or cut your time at will
  • Stories and self disclosure valued
  • Stories and self-disclosure dangerous
  • Opening is a "grabber"
  • Make your first line your bottom line
  • Handouts at the beginning
  • Handouts at the end
  • Content up to you
  • Content tightly connected to company's financial success
  • You save Q&A for the end if you prefer
  • Q&A happens from the start
  • Can tolerate, though may not like, long PowerPoint presentations
  • Will not tolerate long PowerPoint presentations
  • On your own for rehearsal and content review
  • Use other senior mentors and coaches to help review content and to rehearse

The Process

The Process

  • Process concerns rarely matter
  • Ability to understand and use process critical
  • You are in charge
  • You are not in charge
  • You are the main event
  • You are a guest at their meeting
  • May not need interaction
  • Interaction highly prized
  • It is a presentation
  • It is a "framed discussion"
  • Timing may be loose
  • Time-constrained environment
  • Controlling audience problems is your job
  • Controlling audience problems is their job